First Direct longs to become king of the marketplace with artha pilot

With its new business model with integrated financial service products and tools, First Direct is making the entire market part of the open banking fun.

Thank you, dude

The six-month Artha pilot announced last year is an important part of HSBC UK’s open banking strategy. (First Direct is part of HSBC.)

HSBC says the study will include 2,000 of its customers and will double the number of non-customers. It officially started in December.

According to the UK web and mobile …

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