The core of the matter: a customer-centric view of fintech

Why are we doing what we are doing in this incredible world of fintech? What is the point of all our ideas? And the projects and programs to transform the old into the new digital future? Why do we bother each other?

The heart of the answer is: us. We as humans; we are why we do what we do. As humans, we are users, employees, managers, etc. But sometimes we are also customers or interested parties.

But so much of what we think, discuss and celebrate is …

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