Now is the time for advertisers to take advantage of artificial intelligence

From Steve Wadsworth, President and CEO of Tapjoy

Depending on your point of view, working in the marketing industry these days is either exciting or scary. Technology innovation advances so quickly that it is almost impossible to keep up with every new opportunity that presents a whole range of challenges.

No technology represents this paradox better than the rise of artificial intelligence (AI), which could be the most important …

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